Sports

Joe Aiken

Executive Creative Artists Agency

Joe is an experienced talent advisory, executive recruitment, and organizational design professional. Current focus is on C-suite (CEO, COO, President, and Functional Leaders) work for clients across sports teams/franchises, leagues, colleges, sports venues, international sports federations, agencies, sponsors, media conglomerates, technology and data businesses, betting & gaming, startups, major events organizing committees, and bid teams around the world.

Chanel Murff

Senior Manager NFL

Chanel Murff is the Senior Manager of Emerging Products and Strategy at the NFL. As a former consultant, Chanel has always leveraged her platform to ignite passion and productivity where she specializes in strategy, innovation, client / stakeholder management, and building solid, long lasting relationships. From being a part of the NFL All Day NFT project, Snapchat Bitmoji physical / digital launch, launching Saweetie in the metaverse, and even being apart of the NFL’s first ever slot machines her role is rooted in testing-and-learning new technology within the sports landscape to help drive fan engagement, enable brand loyalty, and facilitate new commercial opportunities while leveraging emerging technologies (i.e., Blockchain, AR / VR, AI, NFTs, Metaverse, etc.) Chanel is a native Detroiter and a graduate of the University of Michigan’s Stephen M. Ross School of Business and a proud member of Alpha Kappa Alpha Sorority, Inc. Her career is centered around leaving her mark through her learned experiences as well as making it a more equitable, diverse, and inclusive space. She is focused on helping to build the high school to corporate pipeline where she has been a part of numerous “mentoring experiences” in Metro-Detroit including confounding Hyphen Academy, a virtual education and tutoring platform and being an active member with Detroit’s Co-Ette Club for high school girls. Chanel currently resides in New York City where she’s an active member in the NFL’s Black Engagement Network (BEN) and Sports & Entertainment Equity Network (SEEN).

Jarrett Nobles

VP - Global Partnerships Monumental Sports & Entertainment

Jarrett Nobles has spent over 10 years successfully strategizing, procuring and activating brand partnerships across properties in Major League Baseball, the National Basketball Association and the National Football League. He is currently Vice President of Global Partnerships for Monumental Sports & Entertainment. From 2022 - 2023 he served as Director of Global Partnerships with the Los Angeles Dodgers. In this role, Jarrett was responsible for driving revenue through the development of partnerships that help corporate entities achieve a wide array of strategic objectives (e.x., sales, marketing, community relationships). Jarrett successfully sought out and closed $2.2MM in revenue during his tenure. Prior to joining the Dodgers, Jarrett spent two seasons with the Los Angeles Chargers as Director of Business Development from 2020 - 2022. During his time there, Jarrett built a book of business of over $7MM by negotiating deals amongst Fortune 500 Companies, Government Agencies and Emerging Technology Startups. After graduating from business school in 2017, Jarrett spent two seasons as Director of Global Corporate Partnership Development with the Cleveland Cavaliers (2018 - 2020). While in Cleveland Jarrett sold the naming rights to the Litehouse Chairman’s Club in Rocket Mortgage Fieldhouse and secured over $2.5MM in new business. Jarrett broke into sports in 2012 as a Corporate Partnership Account Manager for the Houston Astros. In Houston, Jarrett managed the day-to-day partnership execution for an $8MM book of business from 2012 - 2015. Jarrett started his career by spending four years (2008 - 2012) at Edward Jones Investments in St. Louis, MO. There, he was responsible for the day to day program management of the Managed Account Program and for support of Advisory Solutions, a mutual fund wrap program. In 2008, Jarrett co-founded The Urbane Group, LLC, an event promotion and lifestyle marketing company curating events in various cities across America. The company grossed over six-figures annually and Jarrett was instrumental in the organization’s growth and expansion. A native of the Washington DC area, Jarrett received his Bachelor’s Degree from Florida A&M University (2008) and his MBA from The Fuqua School of Business at Duke University (2017). He is a proud member of Kappa Alpha Psi, Fraternity, Inc.

Brandon Stallings

Director of Digital Content Strategy at CBS Sports Paramount Global

Brandon Stallings is a Director of Digital Content Strategy at CBS, where he specializes in analyzing user data and insights to optimize content engagement and monetization across various digital properties operated under the company’s News, Sports, and Entertainment divisions. In this role, Brandon also advises on partnership engagements geared to support strategic corporate initiatives and brand management. Prior to joining CBS, he served as a lobbying and public affairs strategist for multiple consultancies in Washington D.C. and as a communications manager for Atlantic Media, the parent company of The Atlantic, National Journal and several other political publications. Brandon is a graduate of Yale University and Columbia Business School.

Jailynn Cotton (Moderator)

1Y Student Columbia Business School